Attracting the Millennial Home Buyer
Millennials, people born during the last two decades of the 20th century, are the largest generation to come along since the Baby Boomer generation. They make up 36% of all homebuyers and search for a new home approximately every two years, about three times more often than the Baby Boomers. Also known as Echo Boomers, millennials are trendy, tech-savvy individuals who have turned today’s shopping world upside down. No longer do they “visit” stores and malls, they do the majority of their shopping online. So if you want to attract these homebuyers, you need to step into their shoes and do what it takes to connect with them, grab their attention, and make your home into something that appeals to them.
Marketing Style Matters
These homebuyers aren’t going to search through the real estate section of the local newspaper, jump into their car, and then drive out to your home to see if they are really interested in buying it. They shop for everything online first. You need excellent photos (or even better, a sensational walk-through video), the home must be move-in ready with no updates or repairs needed, and it should be properly staged.
Smart Home Technology Is a MUST
Smart home technology is no longer science fiction. Connected homes, along with smart gadgets and appliances, are becoming today’s new normal in home design. There are several affordable options that you can add to your home to attract millennial buyers. Add voice assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri. Installing a video doorbell, smart door locks, and a programmable thermostat is fairly simple and won’t put a large hole in your pocketbook. But these are things that are almost a necessity with millennial buyers.
Dedicated Home Office
Many of these millennial buyers may still commute to work each day, but even if they do, they still want a dedicated home office. If they do work from home, this becomes an absolute must. You can stage a spare bedroom as an office by simply adding extra outlets, a desk, and maybe a charging station for all of their electronic devices. Go one step further by adding a dedicated electrical circuit for that space. A Smartphone, a laptop, and a printer, plus all those added lighting options can use a lot of electricity.
Garages: From Just a Parking Place to Amazing
Garages used to be just a place to store a few items and park the car. Now, if it is well-designed, it can help to sell your house. Swap out that old, heavy garage door for a stylish new one with an automatic opener. Adding some simple shelving and storage options will make your garage appear to be spacious. Install bright lighting and put an epoxy finish on the floor. You now have a very appealing garage.
Purchase a Transferrable Home Warranty
Millennials are busy. The last thing they want to worry about is whether that dishwasher, A/C unit, or hot water heater may go bad soon after they move in. Providing a home warranty doesn’t cost much and it will give your potential buyer a sense of security regarding these potentially expensive repairs.
It’s important to understand who your potential buyers will be when you decide to sell your home. Millennials make up the largest group of today’s buyers, so it just makes sense that you do anything and everything you can to make your home appealing to this very discerning generation of homebuyers.
Article contributed by: Karl Kennedy Projectortop.com
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